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Review of the event management feature of Dynamics 365 for Marketing by Miguel Alves, Dynamics CRM Consultant at Codec.
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In 2018 Microsoft launched Dynamics 365 for Marketing - a solution that helps your business generate and nurture leads, score leads, organise events, and gather customer feedback all within the same application. It’s been exciting to see how Microsoft has since extended its capabilities, improved usability and performance with the October 2018 and April 2019 update releases.
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Dynamics 365 offers a range of business applications including the recently launched Marketing app and the closely related Sales app. They both offer marketing functionalities in different ways that are ideal for smooth handover of leads from marketing to sales team. I have compared my experiences with the marketing capabilities of both D365 apps on a high-level, giving you an overview of their strengths and weaknesses. I will also touch on ClickDimensions as it is a popular solution used with the Sales app before the Marketing app was made available.
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