Identify what marketing efforts generated the most revenue using Microsoft Dynamics CRM
It’s Year End – Do you know what marketing efforts generated the most revenue? You do with Microsoft Dynamics CRM
In today’s environment, every marketing cent has to be account for and knowledgeable companies know that the right marketing mix can have a big impact on growth, profitability and competitive advantage.
Measurement and management of marketing activities is crucial to the success of a business in terms of money and time. Unsuccessful activities and campaigns must be identified to ensure resources are not wasted.
Have you ever wanted…
Optimise your marketing efforts using the familiar and wide-ranging marketing capabilities of Microsoft Dynamics CRM and Marketing Pilot. In terms of analysing the success of previous campaigns, and to identify ‘actionable’ activities, it is important to identify:
The adaptable, customised marketing components in Microsoft Dynamics CRM can help an organisation to provide the essential elements for managing marketing planning and budgeting.
Strategy & Budget: Gain key insight in terms of successful campaigns, ROI, goal planning and timelines, estimated expenses and cost calculations in order to enhance decision making.
Tactics & Deployment: Dynamics CRM allows an organisation to define and track campaign budgets, tasks, activities, and collateral with holistic campaign management capabilities.
Measurement & Results: Campaign responses; streamlining of lead tracking, opportunities and revenue; response tracking, customer service and accounting reports:
Marketing Pilot with Dynamics CRM not only helps planning and management of marketing resources across different marketing teams; but also provides planning and tracking of both the expenses and the results for any marketing event. This offers accurate insight into campaign expenditure, marketing budgets, which in turn aids better forecasts for future campaigns.
With powerful workflow capabilities and guided processes, Microsoft Dynamics CRM helps your marketing organisation automate lead distribution, ensure consistent follow-up, simplify approvals, and implement marketing best practices. Best of all, at the end of the year, deliver your end-of-year report quickly and easily with Microsoft Dynamics CRM, as all the marketing campaign responses and costs are tracked and recorded, and can be traced back to the marketing activity that generated them.