“More than 80 percent of enterprise information exists as unstructured data beyond the reach of traditional BI environments – in websites, social media, content management systems, e-mails, documents, sensor data, external databases, and more”
In order to harness the benefits of social media and new sources of digital information, organisations must expand the boundaries of traditional business intelligence systems.
We all make our own big data cloud about ourselves – we post our opinions on Facebook, we check in to our favourite restaurant, we use our location apps on our smartphone, we buy on Amazon and eBay. Unlocking the insights from these sources provide significant information about consumer buying behaviour or shed light on competitors online activity.
Potential challenges organisations will face in big data deployments are:
- Incomplete data collection: First and foremost – the context of your data is key. Many organisations are hearing about the benefits of big data and jump into it head first. With haste, inexperience and the explosion of new sources of digital information; organisations are losing rich customer and product knowledge untouched. Having a lot of data is good, however having the correct means to analyse and interpret it for use is vital.
- Data protection laws and regulatory requirements.
- Resource drains: under-evaluating the many technical considerations that go into a successful big data project, can lead to Overburdening employees with too many roles or short-staffing the day-to-day work
This is not the way to go.
With decades of experience optimising IT infrastructures, and more recent experience implementing Big Data solutions, Codec consultants understand where the vulnerabilities and risks are, and create a road map accordingly. To help you overcome these challenges, while also getting the biggest bang for Business Intelligence, Codec offers big data solutions and services using technologies from Oracle.