Category

Sales

6 Challenges to Modern Selling and How to Overcome them

The customer journey has changed. Buyers today overwhelmingly prefer using digital buying tools in researching and evaluating purchases.  In their daily life as consumers, buyers are accustomed to fast, convenient, seamless experiences which carry over in their expectations in their business lives. They also want a modern experience, a trend accelerated by millennial's moving into the ranks of decision-makers. This blog focuses on a number of the challenges to modern selling in today's environment and solutions for overcoming them.

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