Microsoft Discover Workshop: Connected Sales and Marketing

B2B sales organizations are at a generational inflection point, facing a sea of fundamental changes in the B2B buying/selling experience.

As the quality and quantity of online information has increased, and millennials have matured into decision-making roles, a digital-first buying experience has become the norm. B2B buyers report spending exceedingly little time with sales reps. 83% of their total purchase journey is spent finding and evaluating information online, while only 17% of is spent with sales reps.

How can B2B sales teams modernize to succeed?

Microsoft empowers organizations to enable digital sales transformation and allows them to stay agile and meet buyers where they are. This is done through an insights-based collaborative sales acceleration solution that applies AI to customer interactions, marketing, and sales data to target opportunities and recommend next best actions, with seamless collaboration for a faster close.

Spaces are limited, register today