Dynamics 365 for Marketing

Dynamics 365 for Marketing

Optimise your Marketing ROI and an improve customer experience

Get the full “360” view of your customers and prospects with marketing automation software solutions custom designed to work within Dynamics CRM – choose from the recently launched Dynamics 365 for Marketing or the well-known ClickDimensions solution.

As Microsoft Dynamics Partner of the year for 6 of the last 7 years, Codec are also the leading Microsoft partner delivering marketing automation solutions around the Dynamics 365 platform and are equally as skilled in providing consultation and implementations across either solution.

Dynamics 365 for Marketing

Launched in March 2018, Dynamics 365 for Marketing is an “all-in-one marketing application” built on the Microsoft Power platform to provide an embedded solution for marketing teams that are currently using a disconnected email marketing service, or users who need more than the basic default Dynamics 365 features in the Sales app.

The app is easy to use, works seamlessly with Dynamics 365 for Sales, and has built-in business intelligence. Use Dynamics 365 for Marketing to:

  • Create and Nurture Leads: Run multichannel campaigns, personalise buyer experiences, nurture leads from LinkedIn, simplify event management, personalise website visits
  • Align Sales and Marketing: Create a connected view of your customer data, close more deals with account-based marketing, track prospects throughout their journey, increase productivity by easily creating campaigns and tracking with marketing calendars
  • Make smarter decisions: Gain marketing insights with custom dashboards, focus on top priorities with dynamic segmentation, use lead scoring and AI, improve social engagement by creating, scheduling and tracking social media posts, easily create and send customer surveys.
  • Innovate with a modern and adaptable marketing and sales software platform: Enhance your automated marketing capabilities with an application that’s easy to tailor, extend, and connect to other apps and services you already use.

For a more in-depth analysis on D365 for Marketing, read our blog Introduction to Dynamics 365 for Marketing – Core Marketing.

Dynamics 365 and ClickDimensions: The Codec Advantage

ClickDimensions is historically the leading marketing automation platform for Microsoft Dynamics 365, natively built inside your CRM environment. Providing email marketing, web intelligence, lead scoring, nurture marketing, social discovery, form capture, surveys and more, ClickDimensions allows organisations to discover who is interested in their products, quantify their level of interest and take the appropriate actions.

Through ClickDimensions we will help you to engage customers and prospects at the right time. Transform every touch point into a marketing opportunity using contact data to personalise messages and gain actionable insights into your marketing activity:

  • Maximise budgets with connected marketing tools that segment contacts, measure campaign results and increase lead quality.
  • Automate email tracking, web intelligence, lead scoring, marketing analytics, social media and customisable workflows to help your sales team maximise opportunities.
  • Nurture more sales-ready leads with multi-channel campaigns and personalised experiences across buyer’s journey based on engagement during campaigns.
  • Align sales and marketing with common customer data and connected automated processes with the sales team. Target the right audience with multiple lead scoring models to prioritise leads.
  • Make smarter decisions with actionable insights based on customer interactions to improve engagement. Track and increase marketing performance using configurable dashboards.
  • Grow with adaptable platform that is easy to tailor, extend, and connect to other apps and services you already use.

Contact Codec today for a comprehensive consultation on what Marketing Automation software solution is right for your business.


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